Ready to get started?

  • How it works
  • Project Gallery
  • Locations
FacebookInstagramTwitter

Kitchen design at your fingertips - the FORM process

Buying a kitchen should be an exciting and enjoyable experience. And yet, the thought of it fills many people with dread. Are you one of those people?

FORM Design Team

May 15, 2020

kitchen design

Buying a kitchen should be an exciting and enjoyable experience. And yet, the thought of it fills many people with dread. Are you one of those people? 

We’ve done the maths. On average, a typical kitchen remodel journey takes up 100+ hours of your time. Yes, two-and-a-half working weeks or more! Do you have all that time to spare?

At FORM, we pride ourselves on a seamless process that will save you time (and as the saying goes, time is money). What’s our secret, you ask? 

We have reimagined the kitchen renovation process to be more in tune with the times. In fact, we do most things differently to your average kitchen remodel outfit.  

The technology

Our proprietary app is easy to use. Every step of the way, it gives you a clear idea of what’s next. While we work with each other remotely, everything you need is just a few clicks away. 

Our Realform™ renders are second to none, and they help take the guesswork out of the process. Before you buy, you can see exactly what your new kitchen will look like.

The service

Despite accessible pricing, we offer a highly personalized design service. Our experienced kitchen designers are here to help you create the kitchen of your dreams and take care of all the details. 

The success of your project is as much in our interest as it is in yours. That is why we offer ongoing project support rather than signing out at the end of the design phase. 

Your part

We are excited to be working with you on your project. We take the time to get to know you, so the more information you give us, the better we can help you.

While we ask you to provide photos and measurements, rest assured that you won’t be left to your own devices. 

Technology enabling kitchen design: FORM app and Realform™ renders

We have our very own app that is simple and intuitive to use, complete with a dashboard project tracking system. We have created it to help you stay organized and on top of your kitchen renovation process from start to finish. 

Everything related to your project – moodboards, floorplans, documents etc – is in one place and easy to access and share. You won’t need to trail through your inbox or look out for the postman, because we have created a more user-friendly way to run a project.

In case you are wondering if it’s a do-it-yourself sort of thing with some online guides: no, we don’t stand for that. Our app is not an alternative to human interaction, but is offered to you alongside our design and project support.

We understand that buying a new kitchen is a big decision. We also understand why some people might feel uneasy forking out a considerable amount of money without actually first seeing what it is that they are buying. 

Feeling uninspired by the general quality of renders across kitchen retailers, we have come up with an alternative. Realform™ renders are our industry leading photorealistic images, part of the package with every kitchen purchase. 

Unlike more conventional 3D imagery, Realform™ renders allow you to visualize the end result in your own space, up to the smallest details. With the help of our images, you will get a good sense for the colors, materials and finishes, taking the guesswork out of the process.

Yes, we do a lot virtually, but not quite everything. We acknowledge that there is no substitute for seeing and feeling the surfaces of your new kitchen. To this end, we ship out generously sized samples of your top door choices, to check out in different lighting conditions and alongside your existing decor.

Design service and ongoing support

Our model allows us to offer you a fully supported design journey (as well as a superior product) for the price of big box store kitchens. Normally, you get what you pay for, so where’s the catch?

With the exception of our San Francisco HQ, we have no retail space. Our remote process allows us to pair you with kitchen designers who know their stuff: all with 5+ years of experience, and specifically trained to design a kitchen around your lifestyle.

There’s a reason we refer to the process as a design journey. With most clients, we settle on a final design with two to three iterations, but we won’t charge extra if it takes you longer. This back-and-forth allows us to fine tune every detail, ensuring that your practical and aesthetic requirements have been met, and often exceeded. Yes, getting to this stage takes time but it will be well worth it in the end.      

We are not only there for you at the design stage, but for the entire duration of the project. You will be pleased to hear that our units arrive fully assembled with their quality guaranteed, rather than flatpack, making the installation stage infinitely easier.

Your installer will benefit from our helpful installation manuals and videos, and is welcome to contact us before or during the project. In most cases though, they won’t need to, because our guides are clear and units easy to work with. Saving time in installation amounts to saving money on labour costs: we have yet to hear anyone complain about that.

Still, we acknowledge that renovations can get messy. It’s at times like these that we really want to be there for you. Quite simply, Guided Renovations means that we are in this together.

Your part: it’s a team effort

As part of our kitchen design process, we want to engage with you. To us you are not just a passive consumer, but a partner to collaborate with on a kitchen project.

Early on in the project, you will have a consultation call with one of our designers. Prepare to be asked lots of questions! In order to achieve a truly personalized design for you, we need to get to know you. If you have inspirational images that you would like to share with us, we would love to see them. 

We do not have a range of kitchens to choose from, because we believe that everyone deserves a kitchen that is a true reflection of their personality. The options available to you are numerous, both in terms of the look and the functional elements, and you can mix and match as you please.

We also ask you to get involved with more practical matters. Before we even start talking, we invite you to use our free estimator tool, which will give you a good idea of the eventual cost of your kitchen. There are no hidden costs: shipping and design support are included. 

Our app allows you to easily upload photos of your existing kitchen, as well as the measurements of your space. But don’t worry if you’re not sure what to show us or how to take measurements. We have prepared handy guides to talk you through this, and are also here to answer any questions you may have. 

If you still prefer doing things the old way, we do have a kitchen design space in San Francisco where you can come and meet us. However, we doubt that you will feel the need to do this, because of how well supported you are remotely throughout the process.

The last thing you will need to do is pick a delivery date and arrange an installer. From then onwards, you are in their capable hands. We do not install kitchens ourselves, but are happy to connect you with a trusted and vetted local tradesman. They in turn can come back to us with any questions or inform us of unforeseen circumstances.


Why do we do things differently? Because we believe that you deserve better, and have found a way to offer you a product and process that will delight throughout.

Form’s clearest process differentiator is that so much is done remotely. Using our app is a seamless experience that is free of frustrations. You will also enjoy seeing your space come to life through our proprietary Realform™ renders, giving you the ultimate peace-of-mind that you made the right decision.  

You will be fully supported by our experienced designers, working with you remotely to create your new kitchen. We also offer ongoing support to you and your installer, and tackle any bumps together. We want you to succeed!

You are very much part of the process in a Form kitchen renovation. We treat every customer as an individual, and engage with you so that we can create the best possible kitchen for you. 

Products change quickly, but processes have staying power. Today’s dominant (and outdated) kitchen design model is testament to this. We are here to challenge it by bringing you a process that is more intuitive and easier all round.

"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."

Co-founders Danny and Tom

Danny Soos & Tom Sherman

FORM Co-Founders

© 2022, Form Remodel, Inc.

  • How it works
  • Cabinetry
  • Latest Projects
  • Locations
  • About us
  • Start a project
  • Instant estimate
  • Install guide
  • Reviews
  • Our Guarantees
  • FAQ
  • Blog
  • Trade program
  • Careers
hello@formkitchens.com
FacebookInstagramTwitter
Terms of servicePrivacy policySale of goods