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Made In, Generations of craftsmanship in every piece of cookware

It’s no surprise Made In’s cookware is used in multiple Michelin-starred restaurants. At the core of their brand is a deep commitment to craft and heritage. Jake, the Co-Founder and President, comes from a family with over 100 years of experience in the restaurant supply business. And when he set out to develop Made In’s line of high-quality, high-performance products, he knew he had to travel the globe and find similar multi-generational, family-owned businesses immersed in this world.

FORM Design Team

November 12, 2020

kitchen design

It’s no surprise Made In’s cookware is used in multiple Michelin-starred restaurants. At the core of their brand is a deep commitment to craft and heritage.

Jake, the Co-Founder and President, comes from a family with over 100 years of experience in the restaurant supply business. And when he set out to develop Made In’s line of high-quality, high-performance products, he knew he had to travel the globe and find similar multi-generational, family-owned businesses immersed in this world.

That’s what struck us most about this amazing cookware company -- they are thoughtful down to every detail. It’s really a shared philosophy between them and us about what makes for good design.

Read our interview with Made In’s President and cofounder to learn more about this great brand and their unrivaled products.


How did Made In come to be?

My co-founder had noticed that a lot of industries were getting changed by new brands but cookware hadn’t been touched. We teamed up and leveraged my family's 100-year history in the space to build a top-notch supply chain and what we hoped was a compelling brand. We wanted to convey to consumers that they should care as much about the pan they cook with as the ingredients they put in it. 

To us, Made In is about the action behind the meals you make; the craftsmanship of the products, the techniques you learn to transform ingredients, and the fun of being in the kitchen.

There seems to be a real commitment to craft and heritage, can you tell us more about how that came to be?

Since Made In is a bit of an off-shoot of my family's third-generation restaurant supply business, we knew we wanted to find partners with similar histories and expertise. So we went out and partnered with factories that were also multigenerational in parts of the world where they have been honing their craft for centuries. Knives in Central France, stainless steel in the US, and plateware from the UK. We really just went the best for our consumers, so they can spark joy in the kitchen.

There seems to be an inherent creativity in what you’re doing.How does creativity fit into your brand?

We love the creativity behind cooking. Over the last few decades, cooking has transformed, for many, from a chore to a skill. There are a lot of great, innovative cooking brands that are focused on making cooking a more efficient process but it eliminates a lot of the creativity and adventure behind the process.  Creativity is one thing that goes hand in hand with techniques we preach for our pots, pans, and more. We hope people really reconnect with the craft and the art of discovery through our cookware.

Made In has some incredible partnerships with chefs, how did that network come to be and what do they mean to the Made In brand?

Our products, and their design, are rooted in professional kitchens. We start by thinking about what products the best chefs use and how they should be adapted to the home cook. Because of that, we've been embraced and supported by the best in the business. We're in dozens of Michelin-starred kitchens and are super thankful to be a favorite brand for many of the industry’s best.

What is your advice to the everyday chef?

Learn techniques, not recipes! This allows you to expand your repertoire and you can really work with whatever's in your fridge. This ultimately allows you to be the most creative.

What are the essential pieces from the Made In lineup? What’s your favorite piece?

We get this question a lot. To be honest we try to only create essential pieces (we joke we'll never make an avocado slicer...) but that said I think our Chef Knife is one of the most beautifully made knives at any price point. I also love our stainless saucier because we took an item we loved in European kitchens and brought it to the US.

What’s your favorite non-cooking activity in the kitchen?

More and more the kitchen is becoming the center of the house. You see it in current design trends. I work, socialize, and watch Netflix in my kitchen. That's why you want to invest in the things that make your kitchen look good and functional.

Visit their site to learn more about their extensive collection.

"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."

Co-founders Danny and Tom

Danny Soos & Tom Sherman

FORM Co-Founders

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