Ready to get going with one of our designers?
About us
We believe that well-designed spaces empower better living.
We also believe it should be easier to create well-designed spaces in our homes. That’s why we started FORM, to not only create spaces that transform, but to also transform the process of designing those spaces.
It's also why we care so much about developing the most personalized and thoughtful approach to design, working with best-in-class materials, and building innovative products.
We want to make renovations a lot more possible and downright delightful, and we want to make kitchens that amplify how you live.
In the press
For inquiries, please contact press@formkitchens.com
March 2021
Form Kitchens brings the D2C model to luxury cabinetry
"Offers high-performance, sleek cabinetry at a fraction of the showroom price."
February 2021
These New Kitchen Cabinets Cost 40% Less Than Typical Made-to-Order Ones Customize yours down to the drawer organizer.
"There are thousands of ways to customize your cabinets and storage options..."
February 2021
High-End FORM Kitchens, No Showroom Markup
"...it’s a rock-solid concept born on the wings of an epiphany."
How FORM started
There's gotta be a better way...
Like many ventures, FORM began with the personal experience & frustrations of CEO Danny Soos. It started when Danny decided to renovate his London kitchen. His quest? Find high-end, well-designed European style cabinetry.
“I must’ve gone to every showroom in London twice, and the places that were in my budget didn’t have what I was looking for, and the places that did were too expensive,” said Danny.
So FORM has created a way to get that beautiful, modern aesthetic and premium quality for less.
FORM co-founders Danny & Tom.
Our team
We are an innovative team of designers, product managers, marketers and engineers reimagining the kitchen-buying experience.
Join us
Danny Soos
CEO & Co-Founder
Tom Sherman
Co-Founder
Brittani Conolty
Chief of Staff
Beth Brenner
Head of Business Development
Kristen Davis
Head of Research
Michael Quinn
Head of Brand & Marketing
Nicholette Chan
Head of Design Operations
Bianca Betancourt
Kitchen Design Lead
Debora Papa
Kitchen Design Lead
Crystal Clark
Kitchen Designer
Dorothy Weise
Kitchen Designer
Eva Littlefield
Kitchen Designer
Hali Barthel
Kitchen Designer
Janel Laza
Kitchen Designer
Ladyline San Buenaventura
Kitchen Designer
Renesis Basilis
Kitchen Designer
Sara Sluyter
Kitchen Designer
Stacie Garner
Kitchen Designer
Tatiana Kharina
Kitchen Designer
Treyton Kubic
Kitchen Designer
Adrian Flores
Design Operations Lead
Dolimer Colina
Design Operations Lead
Adolfo Gonzales
Design Operations
Andres Zamorano
Design Operations
Daniel Pichardo
Design Operations
Daniela Ulloa
Design Operations
Enrique Glennie
Design Operations
Eugenia Perez
Design Operations
Jaqueline Torres
Design Operations
Karla Peña
Design Operations
Lourdes Rodriguez
Design Operations
Marhu Barreto
Design Operations
Maria Jose Millan
Design Operations
Niels Bugge
Design Operations
Osvaldo Lopez
Design Operations
Pedro Bonifaz
Design Operations
Rafael Flores
Design Operations
Daniella SantosCoy
Design Coach
Alexandra Dockins
Design Team Lead
David Shoemaker
Design Team
Liana Gonzales
Design Team
Marlon Morgan
Design Team
Rosie Bartlik
Design Team
Sina Almassi
Design Team
Charlie Ward
Customer Success Lead
Nicholas Hoolihan
Customer Support Associate
Rob Haneman
Customer Support Associate
Axel Rodriguez
Logistic Lead
Lilian Shaooli
Supply Chain Lead
Mary Easa
People Ops
Saul Garcia
BizOps Lead
Jesus Moctezuma
Technical Artist
Mariana Luna
Head of Product
Arturo Cuevas
Product Designer
Esteban Sanchez
Software Engineer
Itzel Mancilla
Staff Engineer
Lenin Silva
Software Engineer
Liz Mancilla
Software Engineer
Alejandro Granados
Software Engineer
Alejandro Macias
Motion Designer
Gabriela Alvarado
Content Writer
Mauritania Gonzalez
Motion Designer
Natalia Garfias
Motion Designer
Nestor Lobato
Performance Marketing Associate
Form values
01
Performance
Performance refers to both the quality of the product we deliver, as well as to the idea that this space is designed to support your own personal wellness.
02
Peace-of-mind
Designing your dream kitchen can feel overwhelming. That’s why we’ve edited out the unnecessary and are by your side from inspiration to installation.
03
Personalization
We go beyond measurements, materials, and colors to custom-design a kitchen for you. We take the time to learn what's important to you and create spaces that meet your needs.
Book a free 1:1 consultation
It's a 25-minute chat. Once we know a little bit about what you're looking for, we can see if we're the right fit for you.
See our customer stories
Find inspiration in our gallery
"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."
Danny Soos & Tom Sherman
FORM Co-Founders