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About us

We believe that well-designed spaces empower better living.

We also believe it should be easier to create well-designed spaces in our homes. That’s why we started FORM, to not only create spaces that transform, but to also transform the process of designing those spaces.

It's also why we care so much about developing the most personalized and thoughtful approach to design, working with best-in-class materials, and building innovative products.

We want to make renovations a lot more possible and downright delightful, and we want to make kitchens that amplify how you live.

In the press

For inquiries, please contact press@formkitchens.com

March 2021

Form Kitchens brings the D2C model to luxury cabinetry logo

Form Kitchens brings the D2C model to luxury cabinetry

"Offers high-performance, sleek cabinetry at a fraction of the showroom price."

February 2021

These New Kitchen Cabinets Cost 40% Less Than Typical Made-to-Order Ones Customize yours down to the drawer organizer. logo

These New Kitchen Cabinets Cost 40% Less Than Typical Made-to-Order Ones Customize yours down to the drawer organizer.

"There are thousands of ways to customize your cabinets and storage options..."

February 2021

High-End FORM Kitchens, No Showroom Markup logo

High-End FORM Kitchens, No Showroom Markup

"...it’s a rock-solid concept born on the wings of an epiphany."

How FORM started

There's gotta be a better way...

Like many ventures, FORM began with the personal experience & frustrations of CEO Danny Soos. It started when Danny decided to renovate his London kitchen. His quest? Find high-end, well-designed European style cabinetry.

“I must’ve gone to every showroom in London twice, and the places that were in my budget didn’t have what I was looking for, and the places that did were too expensive,” said Danny.

So FORM has created a way to get that beautiful, modern aesthetic and premium quality for less.

Original kitchen

FORM co-founders Danny & Tom.

Our team

We are an innovative team of designers, product managers, marketers and engineers reimagining the kitchen-buying experience.

Join us
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Danny Soos

CEO & Co-Founder

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Tom Sherman

Co-Founder

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Michael Quinn

Head of Brand & Marketing

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Bianca Betancourt

Senior Designer

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Debora Papa

Senior Designer

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Dolimer Colina

Senior Designer

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Adrian Flores

Senior Designer

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Ramon Aranguren

Senior Designer

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Ladyline San Buenaventura

Senior Designer

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Andrew Hollenbach

Engineering Lead

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Itzel Mancilla

Software Engineer

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Néstor Lobato

Software Engineer

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Carolina Barrios

Software Engineer

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Mariana Luna

Design Lead

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Charlie Ward

Customer Success Lead

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Catherine Cerezo

Senior Designer

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Maria Carolina Vargas

Senior Designer

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Tatiana Kharina

Senior Designer

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Julio Mejia

Senior Designer

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Eva Littlefield

Senior Designer

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James Zhou

Senior Designer

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Alexandra Dockins

Sr. Account Executive

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Courtney Sherman

Head of Special Projects

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Rocio Ceballos

Senior Designer

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Stacie Garner

Senior Designer

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Rachel Tipovski

Account Executive

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Tania Zalvidar

Sr. Brand Designer

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Rodman Swanston

Software Engineer

Form values

01

Performance

Performance refers to both the quality of the product we deliver, as well as to the idea that this space is designed to support your own personal wellness.

02

Peace-of-mind

Designing your dream kitchen can feel overwhelming. That’s why we’ve edited out the unnecessary and are by your side from inspiration to installation.

03

Personalization

We go beyond measurements, materials, and colors to custom-design a kitchen for you. We take the time to learn what's important to you and create spaces that meet your needs.

Book a free 1:1 consultation

It's a 30-minute chat. Once we know a little bit about what you're looking for, we can see if we're the right fit for you.

A better way to buy a kitchen

How it works

Find inspiration in our gallery

View projects

"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."

Co-founders Danny and Tom

Danny Soos & Tom Sherman

FORM Co-Founders

© 2021, Form Remodel, Inc.

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