We also believe it should be easier to create well-designed spaces in our homes. That’s why we started FORM, to not only create spaces that transform, but to also transform the process of designing those spaces.
It's also why we care so much about developing the most personalized and thoughtful approach to design, working with best-in-class materials, and building innovative products.
We want to make renovations a lot more possible and downright delightful, and we want to make kitchens that amplify how you live.
In the press
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Form Kitchens brings the D2C model to luxury cabinetry
"Offers high-performance, sleek cabinetry at a fraction of the showroom price."
These New Kitchen Cabinets Cost 40% Less Than Typical Made-to-Order Ones Customize yours down to the drawer organizer.
"There are thousands of ways to customize your cabinets and storage options..."
High-End FORM Kitchens, No Showroom Markup
"...it’s a rock-solid concept born on the wings of an epiphany."
How FORM started
There's gotta be a better way...
Like many ventures, FORM began with the personal experience & frustrations of CEO Danny Soos. It started when Danny decided to renovate his London kitchen. His quest? Find high-end, well-designed European style cabinetry.
“I must’ve gone to every showroom in London twice, and the places that were in my budget didn’t have what I was looking for, and the places that did were too expensive,” said Danny.
So FORM has created a way to get that beautiful, modern aesthetic and premium quality for less.
FORM co-founders Danny & Tom.
We are an innovative team of designers, product managers, marketers and engineers reimagining the kitchen-buying experience.Join us
CEO & Co-Founder
Head of Brand & Marketing
Ladyline San Buenaventura
Customer Success Lead
Maria Carolina Vargas
Head of Special Projects
Performance refers to both the quality of the product we deliver, as well as to the idea that this space is designed to support your own personal wellness.
Designing your dream kitchen can feel overwhelming. That’s why we’ve edited out the unnecessary and are by your side from inspiration to installation.
We go beyond measurements, materials, and colors to custom-design a kitchen for you. We take the time to learn what's important to you and create spaces that meet your needs.
"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."
Danny Soos & Tom Sherman