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OUR STORY

We believe that well-designed spaces empower better living

We also believe it should be easier to create well-designed spaces in our homes. That’s why we started FORM, to not only create spaces that transform, but to also transform the process of designing those spaces. It's also why we care so much about developing the most personalized and thoughtful approach to design, working with excellent materials, and building an innovative, all online design and order platform.

We know renovations are never easy. In fact starting can be the biggest hurdle. We’ve made it easier to get started and downright delightful to design and complete online.

February 2023

Good House Keeping

Best semi-custom kitchen cabinets

“FORM promises sleek, modern, European-style kitchens for a fraction of the cost of custom units”.

May 2023

Domino

A direct-to-seller approach to slash prices on customizable cabinet sets

“Aside from the stylish exterior, it’s the inside that counts with FORM....”

March 2021

Business Of Home

High-End FORM Kitchens, No Showroom Markup

“...it’s a rock-solid concept born on the wings of an epiphany.”

There's gotta be a better way...

Like many ventures, FORM began with the personal experience & frustrations of CEO Danny Soos. It started when Danny decided to renovate his London kitchen. His quest? Find high-end, well-designed European style cabinetry.

“I must’ve gone to every showroom in London twice, and the places that were in my budget didn’t have what I was looking for, and the places that did were too expensive,” said Danny.

FORM’s manufacturing partnership and digital platform has created a way to get that beautiful, modern aesthetic and premium quality, for less.

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Our team

We are an innovative team of designers, product managers, marketers and engineers reimagining the kitchen-buying experience.

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Danny Soos

CEO & Co-Founder

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Tom Sherman

Co-Founder

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Beth Brenner

Head of Business Development

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Kristen Davis

Head of Research

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Michael Quinn

Head of Brand & Marketing

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Nicholette Chan

Head of Design Operations

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Bianca Betancourt

Kitchen Design Lead

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Debora Papa

Kitchen Design Lead

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David Shoemaker

Kitchen Designer

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Dorothy Weise

Kitchen Designer

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Eva Littlefield

Kitchen Designer

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Hali Barthel

Kitchen Designer

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Janel Laza

Kitchen Designer

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Liana Gonzales

Kitchen Designer

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Renesis Basilis

Kitchen Designer

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Sina Almassi

Kitchen Designer

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Treyton Kubic

Kitchen Designer

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Adrian Flores

Design Operations Lead

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Dolimer Colina

Design Operations Lead

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Adolfo Gonzales

Design Operations

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Andres Zamorano

Design Operations

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Daniel Pichardo

Design Operations

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Daniela Ulloa

Design Operations

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Enrique Glennie

Design Operations

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Eugenia Perez

Design Operations

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Jaqueline Torres

Design Operations

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Karla Peña

Design Operations

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Maria Jose Millan

Design Operations

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Niels Bugge

Design Operations

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Osvaldo Lopez

Design Operations

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Pedro Bonifaz

Design Operations

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Rafael Flores

Design Operations

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Daniella SantosCoy

Design Coach

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Alexandra Dockins

Design Team Lead

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Charlie Ward

Customer Success Lead

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Nicholas Hoolihan

Customer Support Associate

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Rob Haneman

Customer Support Associate

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Axel Rodriguez

Logistic Lead

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Lilian Shaooli

Supply Chain Lead

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Mary Easa

People Ops

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Saul Garcia

BizOps Lead

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Mariana Luna

Head of Product

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Arturo Cuevas

Product Designer

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Caroline Douet

Product Manager

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Jesus Moctezuma

Technical Artist

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Esteban Sanchez

Software Engineer

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Itzel Mancilla

Staff Engineer

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Lenin Silva

Software Engineer

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Liz Mancilla

Software Engineer

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Alejandro Granados

Software Engineer

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Alejandro Macias

Motion Designer

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Mauritania Gonzalez

Motion Designer

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Natalia Garfias

Motion Designer

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Nestor Lobato

Performance Marketing Associate

Our projects are always personal

Personalized

We go beyond measurements, materials, and colors to custom-design a kitchen for you. We take the time to learn what's important to you and create spaces that you’ll love to live in.

Performance-led

Performance refers to both the quality of the product we deliver and the experience our kitchens create, year after year.

Peace of Mind

Designing your dream kitchen can feel overwhelming. That’s why we’ve edited out the unnecessary and are by your side from inspiration to installation.

Book a free 1:1 consultation

Meet your designer and tell us more about your project, so we can give you a more accurate estimate.

See our customer stories

Find inspiration in our gallery

"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."

Co-founders Danny and Tom

Danny Soos & Tom Sherman

FORM Co-Founders

© 2024, Form Remodel, Inc.

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