There's gotta be a better way...
Like many ventures, FORM began with the personal experience & frustrations of CEO Danny Soos. It started when Danny decided to renovate his London kitchen. His quest? Find high-end, well-designed European style cabinetry.
“I must’ve gone to every showroom in London twice, and the places that were in my budget didn’t have what I was looking for, and the places that did were too expensive,” said Danny.
FORM’s manufacturing partnership and digital platform has created a way to get that beautiful, modern aesthetic and premium quality, for less.