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About us

We believe that well-designed spaces empower better living.

We also believe it should be easier to create well-designed spaces in our homes. That’s why we started FORM, to not only create spaces that transform, but to also transform the process of designing those spaces.

It's also why we care so much about developing the most personalized and thoughtful approach to design, working with best-in-class materials, and building innovative products.

We want to make renovations a lot more possible and downright delightful, and we want to make kitchens that amplify how you live.

In the press

For inquiries, please contact press@formkitchens.com

March 2021

Form Kitchens brings the D2C model to luxury cabinetry logo

Form Kitchens brings the D2C model to luxury cabinetry

"Offers high-performance, sleek cabinetry at a fraction of the showroom price."

February 2021

These New Kitchen Cabinets Cost 40% Less Than Typical Made-to-Order Ones Customize yours down to the drawer organizer. logo

These New Kitchen Cabinets Cost 40% Less Than Typical Made-to-Order Ones Customize yours down to the drawer organizer.

"There are thousands of ways to customize your cabinets and storage options..."

February 2021

High-End FORM Kitchens, No Showroom Markup logo

High-End FORM Kitchens, No Showroom Markup

"...it’s a rock-solid concept born on the wings of an epiphany."

How FORM started

There's gotta be a better way...

Like many ventures, FORM began with the personal experience & frustrations of CEO Danny Soos. It started when Danny decided to renovate his London kitchen. His quest? Find high-end, well-designed European style cabinetry.

“I must’ve gone to every showroom in London twice, and the places that were in my budget didn’t have what I was looking for, and the places that did were too expensive,” said Danny.

So FORM has created a way to get that beautiful, modern aesthetic and premium quality for less.

Original kitchen

FORM co-founders Danny & Tom.

Our team

We are an innovative team of designers, product managers, marketers and engineers reimagining the kitchen-buying experience.

Join us
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Danny Soos

CEO & Co-Founder

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Tom Sherman

Co-Founder

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Brittani Conolty

Chief of Staff

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Beth Brenner

Head of Business Development

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Kristen Davis

Head of Research

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Michael Quinn

Head of Brand & Marketing

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Nicholette Chan

Head of Design Operations

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Bianca Betancourt

Kitchen Design Lead

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Debora Papa

Kitchen Design Lead

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Crystal Clark

Kitchen Designer

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Dorothy Weise

Kitchen Designer

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Eva Littlefield

Kitchen Designer

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Hali Barthel

Kitchen Designer

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Janel Laza

Kitchen Designer

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Ladyline San Buenaventura

Kitchen Designer

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Renesis Basilis

Kitchen Designer

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Sara Sluyter

Kitchen Designer

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Stacie Garner

Kitchen Designer

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Tatiana Kharina

Kitchen Designer

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Treyton Kubic

Kitchen Designer

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Adrian Flores

Design Operations Lead

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Dolimer Colina

Design Operations Lead

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Adolfo Gonzales

Design Operations

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Andres Zamorano

Design Operations

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Daniel Pichardo

Design Operations

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Daniela Ulloa

Design Operations

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Enrique Glennie

Design Operations

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Eugenia Perez

Design Operations

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Jaqueline Torres

Design Operations

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Karla Peña

Design Operations

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Lourdes Rodriguez

Design Operations

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Marhu Barreto

Design Operations

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Maria Jose Millan

Design Operations

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Niels Bugge

Design Operations

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Osvaldo Lopez

Design Operations

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Pedro Bonifaz

Design Operations

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Rafael Flores

Design Operations

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Daniella SantosCoy

Design Coach

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Alexandra Dockins

Design Team Lead

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David Shoemaker

Design Team

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Liana Gonzales

Design Team

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Marlon Morgan

Design Team

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Rosie Bartlik

Design Team

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Sina Almassi

Design Team

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Charlie Ward

Customer Success Lead

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Nicholas Hoolihan

Customer Support Associate

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Rob Haneman

Customer Support Associate

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Axel Rodriguez

Logistic Lead

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Lilian Shaooli

Supply Chain Lead

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Mary Easa

People Ops

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Saul Garcia

BizOps Lead

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Jesus Moctezuma

Technical Artist

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Mariana Luna

Head of Product

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Arturo Cuevas

Product Designer

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Esteban Sanchez

Software Engineer

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Itzel Mancilla

Staff Engineer

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Lenin Silva

Software Engineer

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Liz Mancilla

Software Engineer

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Alejandro Granados

Software Engineer

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Alejandro Macias

Motion Designer

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Gabriela Alvarado

Content Writer

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Mauritania Gonzalez

Motion Designer

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Natalia Garfias

Motion Designer

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Nestor Lobato

Performance Marketing Associate

Form values

01

Performance

Performance refers to both the quality of the product we deliver, as well as to the idea that this space is designed to support your own personal wellness.

02

Peace-of-mind

Designing your dream kitchen can feel overwhelming. That’s why we’ve edited out the unnecessary and are by your side from inspiration to installation.

03

Personalization

We go beyond measurements, materials, and colors to custom-design a kitchen for you. We take the time to learn what's important to you and create spaces that meet your needs.

Book a free 1:1 consultation

It's a 25-minute chat. Once we know a little bit about what you're looking for, we can see if we're the right fit for you.

See our customer stories

Find inspiration in our gallery

"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."

Co-founders Danny and Tom

Danny Soos & Tom Sherman

FORM Co-Founders

© 2023, Form Remodel, Inc.

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