Ready to get started?

  • How it works
  • Project Gallery
  • Quality + Awards
FacebookInstagramPinterestYouTube

About us

We believe that well-designed spaces empower better living.

We also believe it should be easier to create well-designed spaces in our homes. That’s why we started FORM, to not only create spaces that transform, but to also transform the process of designing those spaces.

It's also why we care so much about developing the most personalized and thoughtful approach to design, working with best-in-class materials, and building innovative products.

We want to make renovations a lot more possible and downright delightful, and we want to make kitchens that amplify how you live.

In the press

For inquiries, please contact press@formkitchens.com

March 2021

Form Kitchens brings the D2C model to luxury cabinetry logo

Form Kitchens brings the D2C model to luxury cabinetry

"Offers high-performance, sleek cabinetry at a fraction of the showroom price."

February 2021

These New Kitchen Cabinets Cost 40% Less Than Typical Made-to-Order Ones Customize yours down to the drawer organizer. logo

These New Kitchen Cabinets Cost 40% Less Than Typical Made-to-Order Ones Customize yours down to the drawer organizer.

"There are thousands of ways to customize your cabinets and storage options..."

February 2021

High-End FORM Kitchens, No Showroom Markup logo

High-End FORM Kitchens, No Showroom Markup

"...it’s a rock-solid concept born on the wings of an epiphany."

How FORM started

There's gotta be a better way...

Like many ventures, FORM began with the personal experience & frustrations of CEO Danny Soos. It started when Danny decided to renovate his London kitchen. His quest? Find high-end, well-designed European style cabinetry.

“I must’ve gone to every showroom in London twice, and the places that were in my budget didn’t have what I was looking for, and the places that did were too expensive,” said Danny.

So FORM has created a way to get that beautiful, modern aesthetic and premium quality for less.

Original kitchen

FORM co-founders Danny & Tom.

Our team

We are an innovative team of designers, product managers, marketers and engineers reimagining the kitchen-buying experience.

Join us
Member profile

Danny Soos

CEO & Co-Founder

Member profile

Tom Sherman

Co-Founder

Member profile

Brittani Wood

Chief of Staff

Member profile

James Zhou

Head of Design Experience

Member profile

Michael Quinn

Head of Brand & Marketing

Member profile

Nicholette Chan

Head of Design Operations

Member profile

Bianca Betancourt

Kitchen Design Lead

Member profile

Debora Papa

Kitchen Design Lead

Member profile

Crystal Clark

Kitchen Designer

Member profile

Eva Littlefield

Kitchen Designer

Member profile

Janel Laza

Kitchen Designer

Member profile

Ladyline San Buenaventura

Kitchen Designer

Member profile

Renesis Basilis

Kitchen Designer

Member profile

Sara Sluyter

Kitchen Designer

Member profile

Stacie Garner

Kitchen Designer

Member profile

Tatiana Kharina

Kitchen Designer

Member profile

Adrian Flores

Design Operations Lead

Member profile

Dolimer Colina

Design Operations Lead

Member profile

Adolfo Gonzales

Design Operations

Member profile

Andres Zamorano

Design Operations

Member profile

Daniela Ulloa

Design Operations

Member profile

Dorothy Weise

Design Operations

Member profile

Enrique Glennie

Design Operations

Member profile

Eugenia Perez

Design Operations

Member profile

Hali Barthel

Design Operations

Member profile

Jaqueline Torres

Design Operations

Member profile

Lourdes Rodriguez

Design Operations

Member profile

Marhu Barreto

Design Operations

Member profile

Maria Jose Millan

Design Operations

Member profile

Osvaldo Lopez

Design Operations

Member profile

Pedro Bonifaz

Design Operations

Member profile

Daniella SantosCoy

Design Coach

Member profile

Alexandra Dockins

Design Team Lead

Member profile

David Shoemaker

Design Team

Member profile

Liana Gonzales

Design Team

Member profile

Marlon Morgan

Design Team

Member profile

Sina Almassi

Design Team

Member profile

Treyton Kubic

Design Team

Member profile

Charlie Ward

Customer Success Lead

Member profile

Nicholas Hoolihan

Customer Support Associate

Member profile

Rob Haneman

Customer Support Associate

Member profile

Tyler Milles

Operations Coordinator

Member profile

Austin Duerfeldt

Operations Associate

Member profile

Kristen Davis

User Research

Member profile

Axel Rodriguez

Logistic Operations

Member profile

Jesus Moctezuma

Technical Artist

Member profile

Mariana Luna

Product Design Lead

Member profile

Dulce Salazar

Product Designer

Member profile

Alfredo L'Huissier

Software Engineer

Member profile

Itzel Mancilla

Software Engineer

Member profile

Liz Mancilla

Software Engineer

Member profile

Alejandro Granados

Software Engineer

Member profile

Natalia Garfias

Motion Designer

Member profile

Nestor Lobato

Performance Marketing Associate

Form values

01

Performance

Performance refers to both the quality of the product we deliver, as well as to the idea that this space is designed to support your own personal wellness.

02

Peace-of-mind

Designing your dream kitchen can feel overwhelming. That’s why we’ve edited out the unnecessary and are by your side from inspiration to installation.

03

Personalization

We go beyond measurements, materials, and colors to custom-design a kitchen for you. We take the time to learn what's important to you and create spaces that meet your needs.

Book a free 1:1 consultation

It's a 25-minute chat. Once we know a little bit about what you're looking for, we can see if we're the right fit for you.

A better way to buy a kitchen

How it works

Find inspiration in our gallery

View projects

"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."

Co-founders Danny and Tom

Danny Soos & Tom Sherman

FORM Co-Founders

© 2022, Form Remodel, Inc.

  • How it works
  • Cabinetry
  • Latest Projects
  • San Francisco
  • New York
  • About us
  • Start a project
  • Instant estimate
  • Install guide
  • Reviews
  • Our Guarantees
  • FAQ
  • Blog
  • Trade program
  • Careers
hello@formkitchens.com
FacebookInstagramPinterestYouTube
Terms of servicePrivacy policySale of goods