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What Makes Our Design Process Different
We didn’t bring kitchen design online just to eliminate the showroom markup. We saw it as an opportunity to bring more convenience to our clients, streamline the end-to-end experience, and ultimately create the most personalized design process – for both our homeowners and our designers.
Kitchen Spotlight
FORM’s New Trade Program: More than just cabinets
At FORM, we work with German-engineered cabinetry that’s backed by 80 years of manufacturing experience. But when you work with FORM, you get more than just best-in-class cabinetry at competitive pricing.
Kitchen Spotlight
The FORM Process in Four Steps
At FORM, we spent a lot of time thinking through the end-to-end customer experience to make sure it was the most convenient, seamless, and intuitive way to design and buy a new kitchen. Check out the video below.
Kitchen Spotlight
What to Consider When Choosing Countertops
A lot of our Bay Area customers work with the experienced team at Benattar Marble & Granite to source materials for their countertops.
Kitchen Spotlight
Amanda Jane Jones & FORM Kitchens
Amanda Jane Jones is a graphic designer, children's book author, and mom. She worked with FORM to bring her dream kitchen to life in her new Utah home. Read more about her space below.
Kitchen Spotlight
Visiting Our New York Pop-up Space
Located just blocks from the Brooklyn Bridge in DUMBO, our NY pop-up is run by one of our expert consultants who can talk through the details of your project and help determine if FORM is a good fit for what you’re looking for. It’s also the ideal place to feel and see our quality cabinetry in person.
Kitchen Spotlight
Our New 2022 Fronts and Features
At FORM, we take great pride in offering a wide array of optionality to create a space that meets your needs and tastes. We have 80-plus front options and thousands of storage solutions. And we’re excited to announce some great new colors and features we added in 2022 to our ever-growing lineup.
Kitchen Spotlight
Three Things to Consider Before Starting a Kitchen Renovation
Starting a kitchen remodel can feel overwhelming. That’s why we connected with one of our designers to understand the three most important things to think about before getting going.
Kitchen Spotlight
Visiting Our San Francisco Studio Space
Located in the iconic Clock Tower building in SOMA, our San Francisco studio is run by one of our expert consultants who can talk through the details of your project and help determine if FORM is a good fit for what you’re looking for. It’s also the ideal place to feel and see our quality cabinetry in person.
Kitchen Spotlight
Neutral Colors, Quality Materials, Personalized Layouts, and other 2022 Kitchen Trends.
We’ve all spent more time in our homes in the past two years, and particularly, in our kitchens. And as we spend more and more hours cooking, hanging, and working in this cherished space, our needs have evolved—and kitchen design is moving with these changing preferences.
Kitchen Spotlight
A Beverage-Friendly Brooklyn Kitchen for a Cocktail Connoisseur
Check out this tour of one of our newest projects in New York. Our client Amy works in the beverage industry and wanted a space for her mixology moments. And her husband wanted an open, inviting layout for cooking. It's great to see their vision come to life.
Kitchen Spotlight
California Dreaming in the Kitchen with Julie and Ali
Julie and Ali moved out of San Francisco to the East Bay and found their perfect California retreat—well, except for the kitchen.
Kitchen Spotlight
A Modern Home Away from Home in San Francisco
When Samson Mai set out to launch his first Airbnb, he wanted to create a space that was sleek, stylish, and homey.
Design / How to
Your essential 10-point checklist for finding the right kitchen supplier
We understand that it's only natural that not every kitchen company will feel like the right fit for you. So we’ve created a handy checklist to help you weigh up your options, before committing.
Design / How to
Timeless kitchen design: Shaker doors
This is the classic American kitchen, a perennial favorite that can be found in homes all across the country. It is easy to like, because of just how familiar it is. The Shaker kitchen has connotations with the Traditional style. Although many homeowners appreciate this, others struggle to successfully conceptualise a Shaker kitchen design that still feels current.
Design / How to
Timeless Kitchen Design: Flat panel doors
Wondering how to create a timeless flat panel kitchen? This is a question we get a lot. On the one hand, you want your kitchen to feel current. On the other hand, you don’t want it to feel too current. The distinction between trends and simply good design is not always immediately obvious. We think about this a lot and want to share our thoughts with you.
Design / How to
A guide to FORM Kitchen's handle options
At FORM Kitchens, we offer a wide range of handles. The benefit is that you are sure to find the perfect combination for your desired kitchen style. We’re here to help you navigate all of our different options.
Kitchen Spotlight
Modern European Design for an American home
Marina and Alec love modern European design. They knew they had found the right kitchen company to work with when they saw our portfolio of German kitchens, and how well these work in American homes.
Design / How to
The Kitchen Style of 2021 is Warm and Effortlessly Relaxed
2021 will see a (much-needed) return to warmth in the home, with a full embrace of a softer, more relaxed aesthetic. We’re excited to go beyond the stark, modern lines that have adorned the pages of design publications these past few years. It’s fair to say, we’re all craving homier vibes right now.
Quick Bites
Fellow Products, Design lovers who make great coffee equipment
Our design team wanted to celebrate the cherished kitchen ritual of brewing coffee by designing the ultimate coffee-lover’s kitchen. And we knew we had to work with the Fellow team to make it happen.
Quick Bites
Made In, Generations of craftsmanship in every piece of cookware
It’s no surprise Made In’s cookware is used in multiple Michelin-starred restaurants. At the core of their brand is a deep commitment to craft and heritage. Jake, the Co-Founder and President, comes from a family with over 100 years of experience in the restaurant supply business. And when he set out to develop Made In’s line of high-quality, high-performance products, he knew he had to travel the globe and find similar multi-generational, family-owned businesses immersed in this world.
Design / How to
How to find the perfect corner unit for your kitchen
At FORM Kitchens, we offer a wide range of storage solutions across all kitchen unit categories. The benefit is that you are sure to find the perfect unit combination for your needs. We’re here to help you navigate all of our different options.
Kitchen Spotlight
Busy Professionals Bring Texture, Joy, and Order to Their New Kitchen
When Hari and Mitali set out to renovate their dream home in Oakland, they knew they wanted a custom kitchen that would capture who they are in all the details.
Quick Bites
The many benefits of fully assembled cabinets
At FORM, all of our cabinets are made-to-order and are delivered pre-assembled, which is unlike a lot of suppliers. There are many reasons we do so. Have a read below and see why pre-assembled is the way to go.
Culture
“Good Design Makes You Feel Happy” - A Conversation with Bravo’s Mel Braiser
Mel is one of the co-founders at Manscapers, a famous exterior design and landscaping firm in New York and LA known for their thoughtful, stunning work and of course, their highly entertaining show on Bravo, Backyard Envy. Word to the wise: it’s a must-watch. We had the great pleasure of catching up with Mel and learning more about her home kitchen, her philosophy on good design, and her tips for maximizing the utility and joy of spaces in your home.
Culture
“A great kitchen is organized and intuitive” and other insights from Top Chef’s Joe Sasto
Joe Sasto has done a lot in a little amount of time. He’s cooked at San Francisco’s top restaurants (including Quince and Lazy Bear). He participated in two seasons of Top Chef on Bravo, where he made memorably ingenious dishes. He launched his own culinary business (we highly, highly recommend his online cooking courses; they’re great for the everyday chef). And he even found time with the FORM team -- over his signature morning coffee beverage -- to talk about his kitchen thoughts, tips, and rituals. Enjoy!
Culture
Kitchen rituals - Justin Kerr
Justin Kerr is a self-described “efficiency monster,” and it is a well-earned title. Justin was one of the youngest senior execs at multiple billion-dollar apparel brands, all while he wrote 14 books, toured the country with his rock band, and tended to a population of 100,000 bees on his roof. His latest book, How to cry at work, was just published in July.
Design / How to
Get to know your cooking appliances
Feeling confused about cooking appliances? We don’t blame you, because the choice really is overwhelming. Ranges, ovens, microwaves, cooktops, warming drawers and hoods: where to start and how to combine? “Which ones are right for me?” we hear you asking.
Design / How to
How to create a kitchen as unique as you
We all want our home and kitchen to be a perfect reflection of who we are. What does this actually involve and how do we achieve it?
Design / How to
Don’t forget about ergonomics when designing your new kitchen
Kitchens are designed around people. They have to, as otherwise they would be useless. Ergonomics is, therefore, one of the foremost considerations in kitchen design.
Design / How to
The hardest part of a kitchen renovation is getting started
When trying to get fit, the hardest part has got to be getting started. A kitchen renovation is no different. This too can be a journey that you need to motivate yourself to get on.
Design / How to
Kitchen design at your fingertips - the FORM process
Buying a kitchen should be an exciting and enjoyable experience. And yet, the thought of it fills many people with dread. Are you one of those people?
Design / How to
High quality German kitchens - Expertly engineered for long-term performance
We at Form are extremely proud of the quality of our German-made kitchens. A far cry from the flatpack cabinets that dominate the US market, ours are precision engineered in Europe’s leading kitchen manufacturer’s state-of-the-art factory.
Design / How to
Planning your kitchen - Beyond the kitchen triangle
Most people embarking on a kitchen renovation journey would have heard of the kitchen work triangle. Essentially, it is a design rule that has traditionally been used when designing the layout of a kitchen, revolving around three key work stations in the space: sink, cooker and refrigerator. It is about their relative positioning, and the distances between them.
Design / How to
How to design your kitchen from home (with Form)
Thinking of a kitchen renovation project? Dreading the endless inconclusive showroom visits? What if we told you that you can do it from the comfort of your home, in your own time, with the help and guidance of an experienced kitchen designer? Read on for our three-step plan: 1. Get inspired, 2. Get organized, 3. Get connected.
Design / How to
How to start planning your kitchen
For most people, the kitchen is perhaps the only true ‘workspace’ in the house. Which means your kitchen is one of the few places in your home that needs to be as functional as it is beautiful. Each aspect of its design should help you prepare meals, connect with the people you care about, and support your ever changing lifestyle. If this sounds overwhelming, don’t worry. We’ve got you covered.
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A better way to buy a kitchen
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View projects"We believe that good design improves people's lives. We focus on personalization, performance, and peace of mind."
Danny Soos & Tom Sherman
FORM Co-Founders